The Founding team behind Veja opened Centre Commercial in December 2010 in a neighbourhood that favours slow shopping, a few steps away from the Saint Martin Canal in Paris. Their owners explain to Nuji their store’s concept, news and inspiration.
Concept of the store
Centre Commercial is a natural extension of the values behind the label and combines fashion with social commitment and artistic projects with environmental concerns. It offers labels made in France, Great Britain and Denmark and houses second-hand bicycles, vintage furniture and art works. It is a collective space, uniting local, social and environmental initiatives. The space showcases varied but ultimately complimentary influences.
Any big news
Recently, we launched an event at the boutique with Revu. Founded by a photographer and a stylist, Revu aims to revisit classics that are still very much relevant and to promote a contemporary take on fashion through revamped garments.
Also, new labels for men and women are coming to the store starting this fall. We’ll be launching an event in September for a French cap brand. There will be an exclusive pre-order on our website before the event. Also, with Paris Fashion week coming, we will be stocking a French designer with exclusive creations available at Centre Commercial.
Things that inspire you
In a way, the name Centre Commercial refers to mass consumption. The name is a nod to the works of the French philosopher Bernard Stiegler and suggests questioning our consumption habits. Centre Commercial is a shopping centre. A selection of clothes, accessories, furniture, bikes, cosmetics, books and publications has been put together… a shopping center then… but modelled after us.
Centre Commercial is meant to be a place to slow down and to question what we consume through a selection of locally made clothes and accessories, furniture sourced by antique dealers, committed installations and artistic projects, bicycles revamped by a social charity and shortlisted books and publications. Among the selected wardrobe for both men and women you will find brands such as Knowledge Cotton Apparel, whose shirts are crafted in Denmark using organic cotton, Saint James, who have been knitting their fisherman style jumpers in Brittany since the 1950s, or La Botte Guardiane, whose boots and shoes are hand-made in the French Camargue following traditional methods.
Why do you like Nuji?
We do like Nuji for the inspiration it brings us and the easiness of following brands we appreciate.
Make sure you follow Centre Commercial on Nuji!